



(FB) acquired Instagram in 2012 and WhatsApp in 2014, and spun off Messenger into its own app in 2011. The idea was that people who only have WhatsApp accounts could message friends on Instagram or Messenger and vice versa, without having to download an app or switch between multiple apps to send messages. (FB) first teased plans in March 2019 to intertwine its various services, including WhatsApp, Instagram and Facebook The company declined to provide a timeline for when the same functionality would be available for WhatsApp. It began testing the functionality this summer but is now rolling it out more broadly. The company did not elaborate further at a media briefing, but it said people on Instagram will opt-in to the new experience. The ability for Instagram and Messenger users to message or video chat with each other is currently being tested in select markets and will expand globally in the coming months. Instagram wants you to keep scrolling even longer
